Sam Cam – The Fashion Winner

This month the majority of the national news has been dominated by the general election, which was going to win, Brown or Cameron, Labour or Conservative. The fight to become the next Prime Minister has been a fierce contest but the main contest has been in the fashion stakes where the wives have been battling it out for the best dressed first lady. Sarah Brown has been wearing her trademark cardigans and below the knee skirts, conveying the image of a sensible wife of the defending Prime Minister. On the other hand the new mum-to-be Samantha Cameron, or SamCam as many of the tabloids have called her, has been the clear winner. She has been mixing high fashion brands with high street names like Zara and Jigsaw. As creative director of luxury brand Smythson, SamCam is well-established on the style scene and she has been holding on to her top spot as fashions first lady.